Universal Shutters was founded not long before the COVID 19 pandemic with the vision of becoming the independent designer and installer of choice for quality shutters for the home.
Their all encompassing service begins right from initial consultation all the way through to the customers transformed personal space.
With a growing business comes more enquiries, more questions and more work. While a desirable problem to have, it was still a growing issue. Universal Shutters required a solution to share their industry leading product and process without being everywhere all at once.
Beest Creative envisioned a custom brochure design that informed and educated the prospect on Universal Shutters own product ranges and service information with the objective of converting a higher percentage of sales.
The absence of an existing brand style was a non-issue. Beest Creative began by curating real-world examples of existing design languages to hone in on a look that would resonate with Universal Shutter's product, service and target audience.
Great design relies on great planning. Rough sketches were used to structure the page content and determine the pacing of the narrative throughout.
As the brochure design grew to maturity, it made way for heightened creativity and double-page spreads were arranged to reflect the specific product on show.